Quaker Oats has put the character it uses to advertise its cereal on a diet.
Larry the Quaker, who has featured on the brand's cereal boxes since the late 1800s, has been given a makeover to shave off a few extra pounds and remove his double chin.
The company is hoping that the new-look Larry will better reflect the brand's focus on healthy eating.
Rumors that the Food Network is going to perform similar magic on Paula Deen are as yet unconfirmed.
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