A New York student managed to cause a 300-person pileup in the Big Apple by posing as a celebrity in the middle of Times Square.
Brian Cohen, a 21-year-old student with no previous experience in the entertainment business, hired a team of photographers and bodyguards for the day and walked through the city to see what would happen.
Depressingly, hundreds of people flocked to have their photo taken with him, even though none of them had the slightest idea who he was.
Some even claimed to be familiar with his work, declaring that he had a 'great future in the movie business.'
The three-hour experiment, conducted to expose the public's fascination with celebrity, confirmed what most of us have suspected for many years:
People are morons.