Friday, March 30, 2012

Quaker Oats Puts Logo Man on a Diet

Quaker Oats has put the character it uses to advertise its cereal on a diet.

Larry the Quaker, who has featured on the brand's cereal boxes since the late 1800s, has been given a makeover to shave off a few extra pounds and remove his double chin.

The company is hoping that the new-look Larry will better reflect the brand's focus on healthy eating.

Rumors that the Food Network is going to perform similar magic on Paula Deen are as yet unconfirmed.


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